Reaching inner city youths has been a passion for James throughout the years and he often visits homes to share and motivate young adults. James has dedicated his life to empowering the Inner City Youths by motivating them and giving them hope for a better future and assuring them that there are so many avenues that they can use to achieve their life goals. He does this by working hard to develop and implement programs such as football camps and other educational and social events designed to teach the fundamentals and build self confidence.